THE MAIN TRENDS IN THE DEVELOPMENT OF THE FITNESS IN RUSSIA

The article considers the prospects of development of the fitness industry in Russia. The analysis of the dynamics of the fitness services market in the pre-pandemic period and in the first year of the pandemic coronavirus is carried out. A short characteristic of factors of development of the market of fitness is presented, the basic tools of attraction of clients in new conditions of work of the sports organizations are listed. The article describes the global trends that determine the prospects for the development of fitness organizations in the Russian Federation.