Keywords: economic globalization, branding, company competitiveness, export structure, capital market
ECONOMIC ASPECTS OF THE PLACE AND ROLE OF BRANDING IN THE INTERNATIONAL COMPETITIVENESS OF COMPANIES: FOREIGN EXPERIENCE
UDC 339.138
The article presents some positive aspects in the commodity structure of Russia's exports to the countries. far abroad. The author suggests that as a result of the global financial crisis, a significant change in the positions of many strong consumer brands in the world market is predicted, and in these conditions, it is very important for Russia not to miss the historic chance to promote its national brands.
Keywords: economic globalization, branding, company competitiveness, export structure, capital market
For citation: Shimon Y.N. , Borisova S.G. , ECONOMIC ASPECTS OF THE PLACE AND ROLE OF BRANDING IN THE INTERNATIONAL COMPETITIVENESS OF COMPANIES: FOREIGN EXPERIENCE. Bulletin of the Voronezh Institute of High Technologies. 2021;15(1). Available from: https://vestnikvivt.ru/ru/journal/pdf?id=447 (In Russ).
Published 31.03.2021